Innovation
As Thomas L Friedman said in “The World is Flat”, World has never been so connected and flatter than in the current times. The need for collaborations and connectivity is paramount for businesses to evolve.
Innovation to predict and drive business transformation forms a key part of GroFresh’s strategy.
Grofresh is a Frozen fruits & Vegetables processing company that has ventured into this ‘connected’ world using dynamic business model, with an emphasis on blitz scaling, using state of art technologies
While the business model and technology innovations make the face of Grofresh’s innovation, the key focus remains on the backbone of any organisation – the People. Establishing cultural innovation, the team of experts at Grofresh venture into the market to drive business growth for the clients and stakeholders alike.
Technology Innovation
“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen
Grofresh have evolved technologies that are the backbone of in-building connectivity solutions. Some of the innovations led by Grofesh include:
1. Unified multi-dimensional platform: One platform for all your frozen/ fresh needs
2. Dynamic Shipment: With a focus on ease of usage, our innovations boast of a 60% faster delivery
3. Future-Ready: We have created a dynamic system that is ready for future modifications
Business Model Innovation
“A business model describes the rationale of how an organization creates, delivers and captures value.” – Alexander Osterwalder
GroFresh strongly believe that the key to driving innovation is knowing the unknown. GroFresh follows a dynamic business model to acquire raw materials from farms and then engage logestics using a three-stage method: An approach that remains immune to changing business methodologies. Divided into three stages, the final engagement process includes:
Identification
Suitable raw materialsis identified from anlocal farms, perspective to align our business solutions accordingly.
Development
The process of development revolves around creating a multi-dimensional platform to address all issues in one go.
Execution
Systematic execution is carried out keeping ease of processing as the top priority, with easy-to-deliver products.
Cultural Innovation
“If you want to win the marketplace, you first need to win the workplace.” – Douglas Conant
The workplace represents the employees who form the foundation for any successful business. GroFresh are proud of its employees and strive to ensure utmost creativity and flexibility when it comes to employee enrichment. The vision set forth by GroFresh for the employees follow these two aspects:
Freedom to Evolve
GroFresh has made it a mandate to provide employees an opportunity to showcase their talent in their own way. GroFresh understands each person is different and everyone needs the freedom to evolve per their own device.
Job Satisfaction
Job satisfaction is one the key parameters for employee gratification and GroFreshdelivers on the promise. With a steady work-life balance, and an aptitude for career development, GroFresh has truly led innovation through culture.
GroFresh is a team driven by intent, with flawless execution delivering outcomes for our many happy customers. Through the pandemic, the team has outperformed on the promises and delivered relentlessly to create business growth for our clients. This is a homage to the team’s never-ending dedication and enthusiasm. Take a look.
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